“Nikki Rodriguez... has a special focus on graphic design, digital art, and typography. Most of the projects in her portfolio reveal her inspiration that generates from a profound sense of wonderment. Mostly, she is playing with the elements of space, astrology, and the negative vs. positive that indicates an explorative mind.”
“30 Incredible Women Designers from the World of FIFA”
TBWA\ The Integer Group Art Director
As lead art director for Pella's premium line of windows and doors, I created and launched their most successful campaign ever.
- Responsible for the concept, design and execution of high-level campaigns targeting consumers throughout the shopper marketing journey.
- Aid in new business pitches and brainstorms.
- Develop case studies and award-level presentations.
- Work closely with teams throughout the network to create holistic campaigns and launches.
- Fulfill extra-departmental roles: copywriting, translating, illustration and animation.
- Present creative ideas to internal teams and clients.
JDG Creative Labs Freelance Art Director
I was brought in as a freelance consultant specifically for my expertise in print packaging design. I was given the freedom to work with local printers to develop the best quality products with the budget that we had.
- Developed a high-level understanding of printing processes.
- Worked with local small businesses through every step of the client and creative process.
- Fulfilled roles such as media buy and account service, while working at a boutique agency.
Ogilvy & Mather Art Director
Alongside my daily roles I was also part of the creative team responsible for brainstorming, designing and producing award-level work. My daily responsibilities included:
- Responsible for leading a team of designers, copywriters and art directors.
- Concepted and launched of multiple national campaigns, including: directing photoshoots and managing assets; and directing national tv spots and designing look and feel.
- Worked closely with media and PR teams to deliver print ads, outdoor media, activation and shopper experience, digital ads and social media.
- Presented creative ideas to internal teams and clients.
Saku Founder & Creative Director
This uniquely designed experimental art magazine was a side project I launched with a few colleagues. It redefined the editorial style in its community and has received international recognition for its unique art-like design.
- Coordinated, directed and retouched photoshoots.
- Collaborated with artists throughout Latin America to create unique content.
- Designed new layouts for every edition.
- Translated, illustrated and scouted for each issue as needed.
- Managed business-facing aspects including obtaining sponsorship and media sales from local businesses.
Appalachian State University Resident Assistant
As an outstanding member of the Residence Hall community, I was inducted into the National Residence Hall Honorary the year I became an RA. I also held the role of Vice President of Service, helping organize several hours of community outreach for our chapter of NRHH.
- Responsible for 28-32 students in my residence hall.
- Served as a community leader, offering advice to my residents on a broad range of collegiate issues.
- Worked with other departments in the community to plan and offer relevant programs targeted to my resident demographic.
- Created art for community integration including name tags, program posters and additional signage.
UNITEC Graphic Communications
Universidad Nacional Padagogica Preschool Education
Appalachian State University Political Science & Economics, Spanish
COURSES & WORKSHOPS
UI/UX Amanda Morrow
Bid Ideas Fabiana Renault, Escuela Superior de Creativos Publicitarios
The Big IdeaL Ranjiv Ramgolan, Ogilvy Latin America
Natural Recall Venice Italy
RAW Omaha, Nebraska
Female Gaze Des Moines, IA
Plein Air Des Moines, IA
Furry Friends Rescue
Girl Scouts of America
cience Center of Iowa
National Residence Hall Honorary
Lambda Theta Alpha Latin Sorority
Adobe After Effects
Misc Skills & Hobbies:
Writing & Translating
Please feel free to contact me with questions about my work or if you're interested in working with me in the future.