PellA's portfolio of provocative portals

CONCEPT  |  DESIGN  |  ART DIRECTION  |  PRODUCTION


IMG_1334.jpg

This direct mail piece was created to inform and excite the Pella sales associate about the updated offering. The low budget piece featured three excited new products:

BIGGER - Pella's Scenescape multi panel doors open up and into optional wall pockets.
BOLDER - Pella updated their entry door offering with 6 bright new colors.
BETTER - Updated features and options for Pella premium patio doors.

Each piece was concepted and created specially to match the product's functionality: an oversized book for Bigger multipanel doors, a swatch book to showcase the bright new colors for Bolder entry doors, and a sliding literature piece for the Better sliding patio doors. 

IMG_1349.jpg
IMG_1389.jpg

Client | Pella Windows & Doors
Agency | The Integer Group