PellA's portfolio of provocative portals
CONCEPT | DESIGN | ART DIRECTION | PRODUCTION
Associate Facing Direct Mail Kit
This direct mail piece was created to inform and excite the Pella sales associate about the updated offering. The low budget piece featured three excited new products:
BIGGER - Pella's Scenescape multi panel doors open up and into optional wall pockets.
BOLDER - Pella updated their entry door offering with 6 bright new colors.
BETTER - Updated features and options for Pella premium patio doors.
Each piece was concepted and created specially to match the product's functionality: an oversized book for Bigger multipanel doors, a swatch book to showcase the bright new colors for Bolder entry doors, and a sliding literature piece for the Better sliding patio doors.