ESPN COLLEGE
FOOTBALL PLAYOFFS

For the 2019 College Football Playoffs, ESPN invited VIP guests to experience the ultimate tailgate—an event built around the energy, intensity, and all-or-nothing spirit of college football’s biggest stage.

The space was designed to capture the excitement of the playoffs with a bold, flexible look that worked no matter who made it to the championship. Every detail helped build momentum, making the event feel electric from start to finish.

Outside, live music, lawn games, and interactive stations amped up the pre-game hype in a family-friendly setting. Inside, the vibe shifted to classic game day—bar sports, draft beer, and tailgate eats brought fans together to celebrate the game in style.