WORLD SHOE
BRAND LAUNCH

World Shoe isn't just another product with a vague brand promise. It’s a shoe created in Africa, built for the world. Those strong African roots show up in its bold design—and in a bolder brand promise: to redefine the purpose of style and the power of footwear to create lasting change.

​

For the international launch, the story was crafted to be one the brand could truly own. The buy-one-give-one model? Familiar. Easy to dismiss. But World Shoe is different. Its nonprofit arm is already on the ground, doing the work—addressing real issues with real infrastructure. This isn't charity disguised as commerce. It’s a movement rooted in purpose, built to scale.