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CLARO UNIDOS
Connection, Not Just Coverage
Unity, Dialed In
Following a period of political division, Claro—one of Honduras’ leading telecom brands—shifted focus from selling products to celebrating what connects us. The campaign leaned into national pride, everyday joy, and shared resilience to spark something bigger than a brand moment.
This was my first major campaign, and it resonated across the country. We told real stories—multilingual, region-specific, and culturally grounded—that honored both the challenges and the strength of the Honduran people.
The result? A message that felt personal and powerful. Not just a promotion—but a connection.
A campaign for Claro that tapped into something deeper than data—real pride, real people, and the spirit that unites Honduras.
THE WORK
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