ADIDAS @ SUPERBOWL
Super Bowl weekend wasn’t just
about a game—it was a moment.
IT'S IN THE DETAILS
Exclusive experience designed to unite top players, creators, and collaborators in celebration of the BAPE line.
A THREE-PART EXPERIENCE:
The experience unfolded in three parts:
01/ A red carpet entrance leading through a football hall of fame, setting the stage for what was to come.
02/ A high-energy general attendance area featuring Twitch streaming, custom cocktails, and the full BAPE collection on display.
03/ A behind-the-scenes VIP lounge, tucked behind a massive BAPE wall, where key players got exclusive access to product seeding kits and next-level brand moments.
Every detail was designed to make an impact—because the best experiences don’t just happen, they’re built.
A BESPOKE EXPERIENCE FOR THE VIP AUDIENCE
Seeding kits. An exclusive lounge. A first look at the adidas x BAPE collab. Every moment of the VIP experience was curated—from arrival to unboxing—to make hype feel personal and exclusivity feel effortless.