ADIDAS FALCON
Adidas is bringing the 90's back
BOLD, BRIGHT, AND IMPOSSIBLE TO MISS.
More than just a sneaker drop, it was a full-on nostalgia play, blending bold style with cultural moments that defined the decade.
Adidas kicked things off with pre-launch events at key boutiques nationwide, each featuring exclusive colorways to make them standout, one-of-a-kind moments.
Kylie Jenner brought her star power to the campaign, while standout local influencers made their mark at events and in exclusive artwork.
To round it out, press events took the experience to the next level—immersing guests in a Clueless-inspired closet, a ‘90s-style bodega, and a neon-lit
SOCIAL NUMBERS
9M
impressions across 9 posts.
75%
Story completion rate for @adidasOriginals Instagram story.
#1
largest number Of link in bio clicks since tracking began in 2017.
AN UNFORGETTABLE LAUNCH
The Adidas Falcon launch turned a car wash into a full-on nightclub, complete with exclusive merch and plenty of Instagram-worthy moments. Inspired by Kylie Jenner’s bold style, the experience mixed real-world energy with digital buzz to celebrate both the sneaker and its headline star.
